Fleur De Bruxelles Media Studies Blog : May 2025

01 Coursework Brief COMPLETE

Brief 3: Magazines and online

Requirements of the brief

You work for an independent media production company. You have been given the task of producing the front cover and contents page(s) of the first two editions of a new style magazine that is being launched by Condé Nast and two pages for the working website for the magazine.

Contents pages can be either single or double page spread.

The web pages must promote the new magazine to its target audience and enable fans to interact with the content.

Summary of brief requirements:

Statement of Intent (approx. 500 words).1
Style magazine covers and contents pages: Two or three pages for each of the first two
editions (based on choice of single or double page spread).
Magazine distribution method: Content must be suitable for retail distribution.
Number of web pages: One homepage and one linked page.
Cross media production target audience: A primarily 16–25 year old middle and up market audience of style-conscious people.
There must be a clear sense of branding across the two elements of the cross-media production. Production detail that must be included
The production of the magazine covers and contents pages must include (as a minimum):
- At least four different main images using original photography across the magazine covers and contents pages.
- Editing of magazine covers and contents pages (including photos, text, graphics, typography and layout).
- Written text including elements such as the masthead, main coverline, selling lines, headlines, captions, subtitles and copy.
- Barcode, date, edition and price information on each front cover.
- A different use of mise-en-scène for each cover.
- At least two models representing at least two different social groups (e.g. as defined by age, gender, race and ethnicity, sexuality).
- A call to action pointing readers to the website.
  The production of the web pages must include (as a minimum):
  • Original audio or audio-visual content appropriate to the online website.
  • Use of original images. Each webpage must include at least one image that is different to those used on the other webpage and those produced for the magazine.
  • Appropriate conventions of website design, including an original title and logo and a menu bar. • Text introducing the main features of the magazine.
  • Working links from the home page to the other page.
  • A range of appropriate media language techniques (typography, images, fonts, backgrounds, logos, etc.) as appropriate to the purpose of the website.
  1 A Statement of Intent document needs to be completed as part of each OCR set brief. Learners need to complete a Statement of Intent document to outline the ways in which they propose to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of their chosen set brief.
  © OCR 2025 H409/03/04 Jun25 Turn over

02 Statement of Intent COMPLETE

Brief 3: Magazine and online

How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words)

Statement of Intent – Magazine

My brief is to produce the front covers and contents pages of the first two editions of a new style magazine that is being launched by Condé Nast, as well as two web pages for the accompanying website. My magazine Archive, is a fashion and lifestyle publication aimed at a primarily 16–25-year-old audience. The magazine will represent creativity, individuality, and everyday style. My research into similar Condé Nast publications, such as Vogue, influenced my decision to create Archive as a modern, youth-oriented brand that features a more authentic and diverse approach to fashion. The first issue will follow an urban theme, using a city backdrop, vibrant lighting, and a bold fashion aesthetic to reflect the creativity found in everyday environments. The second edition will contrast this with a more classy and minimalist approach, using clean compositions, neutral colour palettes, and elegant styling to connote sophistication. These contrasting mise-en-scènes will allow me to establish a strong, recognisable brand identity across both covers while showcasing different variations fashion. In terms of representation, Archive will promote inclusivity by featuring models from different genders and identities. The magazine will highlight creativity and individuality rather than focusing on a single ideal of beauty. Through my choice of models, costume, and setting, I aim to challenge restrictive stereotypes within fashion media. To attract the target audience, the covers will use eye-catching typography, and modern composition. The masthead Archive remain consistent across both editions, using a serif font. Both my covers and contents pages will include different colour schemes, costumes, makeup, photos and social groups, which will make the mise en scene different.

Statement of Intent – Website

The Archive website will maintain a strong sense of branding through consistent colour palette, and typography, mirroring the aesthetic established by the magazine covers. The site will feature a minimalist yet stylish layout with a black, white, and muted beige colour scheme to connote sophistication, while bold accent tones will differentiate between the urban and classy themes of each issue. The Archive masthead will appear at the top of every page in bold, reinforcing brand identity and continuity across the print and online format. The homepage will act as the main promotional hub for the magazine, highlighting key articles, cover features, and exclusive interviews with emerging creative talent. The second linked page will focus on lifestyle and fashion content, offering styling advice and current top choices chosen by Archive directors making the experience feel more professional and personalised to viewers. Interactive features such as contact forms, videos, and embedded social media posts will encourage audience participation, reflecting the expectations of a digitally active 16–25-year-old readership. Advertisements will be carefully selected to align with interests of the target demographic, such as designers or current popular companies circulating the media. These will appeal to a the 16-25 audience, supporting Archives message of fashion as creativity and individuality being shared amongst the media. The audio-visual element of the website will consist of a short-form video interview with a young designer or creative discussing how they express identity through style. This will add an engaging, authentic tone to the website and meet the brief’s requirement for original audio-visual content. The integration of video and photography will appeal to an audience interested in visual storytelling through platforms such as TikTok and Instagram. Finally, links to Archives sociial media accounts will appear in both the header and footer of the site, allowing readers to share content and remain connected with the brand across multiple platforms. This cross-platform strategy will reinforce Archives identity as a creative, modern, and accessible fashion and lifestyle magazine.

How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production? (approx. 100 words)

To link Archives print and digital products, the magazine covers and contents pages will include calls to action encouraging readers to visit the website for exclusive articles, videos, and behind-the-scenes content. Scannable QR codes will be incorporated on the contents pages, directly connecting readers to the relevant online material. The website will feature pop-up prompts promoting subscriptions to the magazine. This cross-platform integration ensures the brand functions effectively across print, web, and social media, demonstrating the digitally convergent nature of modern media production and enhancing audience engagement. Both are revenue making, through purchasing the magazine on the physical print however online agdvertisment and brand connections.

03 C and C production COMPLETE

04 C and C website COMPLETE

05 Planning production COMPLETE

image ideas --

im considering working with street photography in my final production, however im not set on this decision as I would like to focus on professionalism and fashion

mock ups of the magazine

issue 1 idea

I would like to adapt on the idea of using a white backdrop and the model being the primary focus, I am going to have my chosen model try a variety of poses.